Kada su u pitanju specijalizovani MBA programi, dve najpopularnije opcije su - MBA u međunarodnom poslovanju i MBA u marketingu. Iako u okviru MBA stepena postoje brojne opcije koje vam omogućavaju da steknete stručnost u određenoj poslovnoj oblasti ili temi, ova dva programa pomažu vam da postanete uspešni u poslovnom i marketinškom polju.
U ovom postu ćemo istražiti opšte, ali važne detalje ovih MBA koncentracija, tako da ćete imati jasniju sliku koja će odrediti vaš put u karijeri. Ispod smo prikazali ključne razlike kako bismo vam pomogli da donesete pravu odluku o karijeri za vedrije sutra. Pogledaj:
Particular | MBA studije na polju međunarodnog biznisa | MBA in Marketing |
|---|---|---|
Definicija | Ovaj MBA program uglavnom se fokusira na međunarodno poslovno okruženje i izazove. Koristi globalnu perspektivu za proučavanje teorija upravljanja, lanaca snabdevanja, finansija, trgovine itd. Ovaj program bi vam mogao pomoći da se dobro pripremite za plodnu karijeru u multinacionalnoj kompaniji kao međunarodni istraživački analitičar ili globalni poslovni menadžer. | Ovaj MBA program je najbolja opcija za vas ako vas više zanimaju oglašavanje, teorije marketinga, ponašanje potrošača i mediji. Ovaj stepen programa vam pomaže da se pripremite za plodnu poslovnu karijeru kao menadžer proizvoda, menadžer prodaje ili menadžer marketinga
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Lične veštine | · Analytical Skills · Well-Versed in Different Foreign Languages · Risk-Taking Ability · Meticulous Researcher · Awareness about the World Economy | · Creative Ideas
· Out-of-the-Box Thinking · Knowledge of Marketing Strategies · Exceptional Communication Skills (Soft Skills) · Critical Thinking · Result or Target Oriented · Power to Persuade |
Technical Skills | · Love for Foreign Language · Global Finance Skills · International Legal Skills for Business · Keen Interest in Knowing Different Cultures | · Knowledge of Marketing Strategies · Ability to Conduct SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis · Aggressive Approach to Sell or Persuade · Comprehensive Understanding of the Targeted Audience |
Nature of Job | · Risk-Oriented · Involves in International Business Dynamics · Revolves around the Different Foreign Policy of Nations · Management Operations · Foreign Policy Advising · Negotiating with International Business Deals | · Creative · Innovation and Efficiency in Running Campaigns · Positive Outlook · Content-Oriented · Profit-Oriented · Zeal and Enthusiasm in Selling |
Career Options Available for an MBA in International Business and an MBA in Marketing
Since both are highly popular and demandable fields, there are so many good options available in the market both at the domestic level and international level. Below, we have listed the job profiles that are currently available and can be chosen by the students after completing their degree program:
MBA studije na polju međunarodnog biznisa
- Multinational Manager
- Financial Controller
- International Foreign Policy Advisor
- International Trade and Custom Manager
- International Marketing Director
- Business Development Director
MBA in Marketing
- Sales Associate
- Brand Manager
- Market Research Analyst
- Product Manager
- Customer Relationship Executive
- General Manager
- Media Planner
- Corporate Sales Head
- Regional Manager
- Digital Marketing Head
Industries/Sectors for an MBA in International Business and an MBA in Marketing
There are so many job profiles available for the degree holders, but what are the best industries or sectors for these areas of studies? Here is the scope of the job for these degrees:
MBA studije na polju međunarodnog biznisa
- Multinational Banks
- International Corporations
- Multinational Companies (MNCs)
- Manufacturing Companies
- Import-Export Firms
- Shipping Companies
- Aviation Companies
MBA in Marketing
- Retail Industry
- Digitalni Marketing
- Hospitality Industry
- Advertising Industry
- Consultant Firms
- Education Sector
So, What is Next?
Well, nobody can tell you which course is the best. You are the one who needs to focus on your skills and abilities to decide your career path. Yes, you need to be extremely careful in the decision-making process as once you pick one course, your decision would be irrevocable. Hence, your right decision will help you walk miles and the wrong decision will land you in a soup.
Even though we cannot tell you which course you should choose, we can help you shortlist suitable options as per your interest, educational background, skills, and career objectives.
Contact US to get answers to all your queries. 
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